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What is Amazon Bedrock, and How Does it Work?
What is Amazon Bedrock, and How Does it Work?
Promptitude Team avatar
Written by Promptitude Team
Updated over a week ago

Amazon Bedrock is a fully managed service that provides a selection of high-performing foundation models (FMs) from leading AI companies. It simplifies the development of generative AI applications while maintaining privacy and security. This article will explain what Amazon Bedrock is, why it's beneficial, and how it works.

What is Amazon Bedrock?

Amazon Bedrock is a service offered by Amazon Web Services (AWS) that allows businesses to leverage the power of AI without the need for extensive coding or infrastructure management. It offers a range of foundation models from leading AI companies like AI Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon itself. These models can be used for a variety of tasks, including text generation, virtual assistance, search, text summarization, and image generation.

Why Use Amazon Bedrock?

There are several reasons why you might want to use Amazon Bedrock:

✅ Variety of Models: Amazon Bedrock offers a wide range of foundation models from leading AI companies. This gives you the flexibility to choose the model that best suits your needs.


✅ Easy Customization: You can customize these models with your own data through a visual interface, without writing any code.


✅ Managed Agents: Amazon Bedrock provides fully managed agents that can execute complex business tasks by dynamically calling your company's systems and APIs.


✅ Data Security and Compliance: Amazon Bedrock supports security and privacy requirements and has achieved HIPAA eligibility and GDPR compliance. Your data is always encrypted in transit and at rest.

How Does Amazon Bedrock Work?

Amazon Bedrock works by providing a platform where you can experiment with, customize, and deploy AI models for various business tasks. Here's a step-by-step breakdown of how it works:

  • Choose a Foundation Model (FM): Amazon Bedrock offers a range of leading FMs for tasks like text generation, virtual assistance, search, text summarization, and image generation. You can choose the one that best suits your needs.

  • Customize the FM with Your Data: Once you've chosen an FM, you can customize it with your own data using a visual interface. This involves selecting the training and validation data sets stored in Amazon S3 and adjusting the hyperparameters as needed.

  • Build Agents to Execute Tasks: With your customized FM, you can build agents that execute complex business tasks. These agents work by dynamically invoking APIs to execute tasks.

  • Extend the Power of FMs with RAG: Amazon Bedrock supports Retrieval-Augmented Generation (RAG), which allows you to connect your FMs to your company-specific data sources. This extends the capabilities of the FMs and makes them more knowledgeable about your specific domain and organization.

  • Ensure Data Security and Compliance: Amazon Bedrock offers several capabilities to support security and privacy requirements. Your data is always encrypted, and you can use AWS PrivateLink with Amazon Bedrock to establish private connectivity between FMs and your Amazon Virtual Private Cloud (Amazon VPC) without exposing your traffic to the Internet.

In conclusion, Amazon Bedrock is a powerful tool for businesses looking to leverage AI for various tasks. Its easy-to-use developer experience, combined with its robust security and compliance features, make it an ideal choice for businesses of all sizes.

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